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CHAPTER 10.
Modern Corporations
and the Public Interest
Rob
Branston, Keith Cowling, Nestor Duch Brown, Jonathan Michie and Roger
Sugden
Controversial
issues of corporate governance are not new. It is over fifty years since
Berle and Means (1932) raised the possibility of the managers rather
than the owners controlling US corporations. Since then much attention
has focused on how corporations are governed, and by whom. Controversy
continues. The issue of who has control, and in whose interest that
control is wielded, remains of relevance to all sorts of everyday issues.
In Britain these issues resurfaced around the attempted take-over of
Manchester United plc by BSkyB, itself 40 per cent owned by News International,
the parent of which is News Corporation.
Manchester
United attracts considerable attention. Internationally, ‘soccer’ is
widely seen to impact significantly on people’s everyday lives. News
Corporation controls interests in 49 countries1 and is itself high-profile,
not least because in Rupert Murdoch it has a chief executive and chairman
who has captured international headlines. This take-over bid therefore
raised questions about how soccer clubs should be governed, and in whose
interests.
The
urgency of asking – and answering – these questions is demonstrated
by the emergence of other media groups showing interest in English soccer
clubs. Carlton have had talks with Arsenal. Granada have been rumoured
to be interested in Liverpool (amongst other clubs). NTL took a shareholding
in Newcastle United with an option for an additional share purchase,
to take a majority stake, provided BSkyB’s bid was not halted by the
Monopolies and Mergers Commission. When the government, in April 1999,
did block the BSkyB bid, they also referred the NTL move to the Competition
Commission (as the MMC had become), upon which NTL withdrew.
Many
of the other chapters in this book argue that soccer is unique because
of the way it touches people’s everyday lives, and hence the governance
of soccer should be treated differently to the governance of other production
activities. In this chapter we argue that the importance of taking a
wider, more democratic approach to decision-making should be pursued
not only in the case of football clubs, but more generally. There is
a widespread problem with modern corporations being hierarchies where
strategic decisions are taken by an élite few in pursuit of their own
interest. If corporations were to be governed in the ‘public interest’
the governance process would need to be characterised by more participation.
The
firm as a decision-maker
A
starting point for most analysis of the firm is Coase (1937) who sees
‘markets’ and ‘firms’ as alternative means of co-ordinating production.
He defines a firm as the means of co-ordinating production without using
market exchange, and sets about exploring why markets are sometimes
‘superseded’. However, Coase’s ideas are rooted in planning, not in
the macroeconomic sense of central planning, but microeconomic planning.
This is a point that subsequent readers of Coase have either ignored
or lost, certainly over recent years. Yet his fundamental concern with
planning is clear. Whilst Coase observes that co-ordination by markets
entails ‘planning by individuals’ who ‘experience foresight and choose
between alternatives’, he is especially interested in the ‘planning
within our economic system which is quite different from . . . individual
planning . . . and which is akin to what is normally called economic
planning’. He in fact sees firms as islands of economic planning.
This concern with planning points
to the relevance of a recent and extensive literature on strategic decision-making
in modern corporations, and hence to an economic analysis centred on strategic
decisions rather than markets. The significance of strategy is suggested
by Zeitlin (1974) who argues that the power to control a corporation implies
the ability to determine broad corporate objectives. Essentially, to make
strategic decisions is to plan the overall direction of production and
hence govern the corporation. This includes the ability to determine in
a broad sense a corporation’s geographical orientation, its relationship
with rivals and its relation-ship with the labour force. For example,
in the case of Manchester United a decision has been made to sign a ‘memorandum
of co-operation’ with the Belgian soccer club Royal Antwerp; this is an
issue of geographical orientation, since the agreement allows the clubs
to exchange players and thus by-pass Britain’s relatively strict labour
laws whereby work permits are only granted to non-European Union soccer
players if they can show that they are established inter-nationals.
Strategic
decisions on Manchester United’s relationship with its rivals include
key decisions on the ways in which it allies itself with other clubs
in pursuing the prospect of a ‘European Super League’. This includes
its decision on membership of the so-called ‘G-14’, which has been conceived
as a permanent body representing the interests of 14 of Europe’s ‘biggest’
soccer clubs. Strategic decisions on its relationship with the labour
force include decisions about the form of the pay structure for players.
See, for example, the 1998 Annual Report: ‘The growth in player wage
levels remains the most demanding component of our total wage cost structure
. . . Your board has taken a firm and fair view of the wage levels appropriate
for our players and we have not violated these levels in current players’
contract and transfer negotiations.’ 2
The
impact of corporations turns crucially on who governs and on what basis
they make their decisions. Decisions are generally made in the interests
of the decision-makers. The impact of corporations is therefore very
much dependent upon who makes such decisions.
Who
governs?
The
recent literature on corporate governance considers the nature of this
controlling élite by analysing the relationship between shareholders
and managers: can the shareholders exert sufficient control over the
managers to ensure that it is their (and not the managers’) agenda that
the company follows?
Many
authors highlight the differences between the Anglo–US type of corporate
governance with that observed in continental Europe. In reality these
different structures have only superficial effects on the controlling
élite and the overall conclusions reached are broadly the same; de facto control of the corporation rests between an élite group of
(large) shareholders and the company board.
It
is said that the two main differences that separate the Anglo–US economies
from that of other countries are, first, their firm ownership structure
and, second, their prevalence for take-overs. In many continental countries
corporate ownership is concentrated in the hands of a small number of
other firms, banks, families or individuals. For example, of the 200
largest companies in Germany, nearly 90 per cent have at least one shareholder
with at least 25 per cent of the equity. This can be compared with the
top 200 British companies where two-thirds have no shareholder with
more than 10 per cent of the equity. This concentrated ownership in
the continental system (together with other factors) means the shareowners
are more directly involved in the management of these corporations and
so can exert a degree of direct control over them.
However,
this does not mean to say that shareholders in Anglo–US companies have
no real means of influence when looking at the control of the corporation.
When discussing the British system, Holland (1995) highlights the fact
that ‘institutional influence and intervention is normally conducted
through co-operative relationships with investee companies. Much of
this process of influence and intervention . . . was conducted away
from the public gaze’. Therefore, although unseen, the system does actually
function along similar lines to the continental model, where large shareholders
can, and do, have contact with and influence over the boards of the
modern corporation. In the case of Manchester United, this is explicitly
recognised in the Annual Report: ‘Communications with shareholders
are given a high priority. There
is a regular dialogue with individual institutional shareholders
as well as general presentations after the interim and full year results
are announced. There is also opportunity for individual shareholders
to question the chairman at the annual general meeting.’ 3
It
is only the larger shareholders that have direct access to and influence
over the board. The smaller shareholders are excluded from these links,
which concentrate shareholder power in the hands of the ‘privileged
élite’ with access. In the case of Manchester United this was illustrated
rather graphically by the ejection from the premises of shareholders
who were distributing leaflets at their own 1998 AGM – the owners of
the company being ejected from company premises by paid company staff.
On the rather peculiar treatment of shareholders who happen to be fans,
see the article by Patrick Harverson in the Financial
Times, 12 December 1998, in which he reports that some clubs go
to extreme lengths to avoid questions from such shareholders: ‘Sunderland,
for example, held its first annual meeting as a public company in London
on the day of a match that many of its shareholder-fans would have attended
in Bradford.’
The
process of concentrating shareholder power within an élite group is
further increased by the preference in many continental countries for
dual-class shares, where the different classes carry different voting
rights. For example, in Denmark class ‘B’ shares cannot have less than
one-tenth of the voting rights of class ‘A’ shares and in Italy only
50 per cent of equity need have any voting rights. Indeed, this habit
in many countries has become the norm, with 75 per cent of quoted firms
in Denmark and Sweden having dual-class shares, and with Switzerland
(among others) only slightly lower at 68 per cent. This means a subset
of shareholders control the voting rights of the company and so this
élite group may be especially influential.
In
other countries, such as the UK or Japan, not more than 1 per cent of
listed companies have dual-class shares, with these countries instead
preferring the one share/one vote system. However, equal voting rights
per share is still not enough to ensure that influence becomes widely
spread among the shareholders. It is argued by Tricker (1997) that ‘information
has always been central to the exercise of power, and so it is with
governance power’, yet Russell Reynolds Associates (1998) reports that
‘investors say they do not have enough information’. Without the general
availability of genuine information, the majority of shareholders cannot
effectively monitor management and so they have little corporate control.
That some shareholders are somewhat more equal than others when it comes
to being provided with information was illustrated in the case of Manchester
United at their 1998 AGM. The finance director claimed that the reason
that the majority of shareholders present were opposed to the actions
of the board was that the board had more information than the shareholders
did, hence the board knew better. The shareholders (that is, the owners)
had not been provided with sufficient information. Quite.
The
large institutional shareowners who regularly meet management are the
only groups with the incentive and opportunity to access the information
needed to monitor management. Consequently the AGM fails to provide
an appropriate forum for achieving real democratic shareholder control
as a group of élite shareholders hold all the information and sufficient
incentives.
However,
there is a widespread and growing demand for disclosure, transparency
and access to corporate information. Recent events (at least in Britain)
have meant an increased role for non-executive directors who are expected
to critically evaluate the policies and strategies of their executive
colleagues. However, this does not appear to have resulted in any significant
change to the information that is provided to the general shareholders
and so the status quo has yet to be significantly changed.
It
cannot be denied that take-overs are a significant influence on the
corporate governance of Anglo–American economies. In the UK there are
approximately double the number of take-overs than in France or Germany.
Hostile bids are common in the UK, while there have only been four successful
hostile bids in Germany in the post-war period. The take-over market
is not so vigorous in continental markets partly because it is not needed;
by their direct and official involvement, large shareholders in continental
firms have sufficient control of the company.
This
means in both the continental and Anglo–US system the end result is
the same; shareholder power rests with an élite group of the shareholders,
through concentrated ownership, restricted voting practices, restriction
of corporate information and active take-over markets.
Does
this élite group of powerful shareholders control the firm? In some
respects the answer must be yes and in some respects no; the modern
corporation is a complicated entity and makes many strategic decisions.
It is unrealistic to expect that all these can be made with the understanding
of the ‘controlling’ shareholders. It is only the major and most important
with which they involve themselves (either directly or indirectly),
leaving senior managers with a high degree of autonomy. In the case
of football clubs, it should be noted, the senior managers are in fact
the directors. The position of manager at a football club is a far more
precarious one than in most companies, and the remit and level of responsibility
rather lower. In general at football clubs, the only ‘managers’ able
to make decisions concerning the company are the directors. When the
term ‘senior manager’ is used in this chapter it is used to refer to
those who have this sort of degree of decision-making power – and should
thus be taken to refer to the directors.
Only
when these ‘senior managers’ deviate significantly from the wishes of
the ‘élite shareholders’ will the shareholders exercise their actual
control. Therefore it is likely that de
facto control of the modern corporation rests somewhere between
a subset of shareholders and the top managers, while the theoretical
control rests alone with the subset of shareholders.
Implications
Identifying
who governs corporations has significance because interests vary across
those concerned about, and affected by, a corporation’s activities.
This variation would be reflected in different strategic decisions and
hence differences in the impact of corporations on society.
BSkyB’s
attempted take-over of Manchester United demonstrated major differences
of opinion amongst its existing shareholders,4 one of which is BSkyB
itself .5 In early September 1998, following the announcement of the
bid, over 200 shareholders in the soccer club formed an informal group,
Shareholders United Against Murdoch (SUAM). This group issued a report
arguing that BSkyB’s bid under-valued Manchester United, being founded
on BSkyB’s interest in selling entertainment and not on a specific interest
in soccer:
The
potential take-over . . . and similar transactions involving other football
clubs and media companies across the UK and Europe may trigger a change
in the structure of football as a commercial entertainment activity
and as a professional sport. It is difficult to see how these changes
could enhance the underlying value of clubs like Manchester United.
The attraction of football as a spectator sport lies deep in the culture
and traditions of sport. It involves the level of engagement of the
individual (far more so than a film for example), and the essential
competitiveness and unpredictability of on-field results. The excitement
and engagement generates demand, and that generates revenues. Large-scale
consolidation or domination of football clubs could reduce competition
and erode local rivalries threatening the popularity of football as
mass entertainment. BSkyB is willing to accept this potential diminution
in value of football programming over the longer term because the value
may well migrate to their other channels (films or some other content).
They are therefore discounting this possibility in their bid for United.6
The
argument is essentially that BSkyB’s interest in selling entertainment
would take Manchester United down a strategic route which other shareholders
with a different interest focused more narrowly on soccer would resist.
It can be argued that BSkyB’s interest is not just selling entertainment;
the News Corporation has an interest in media outputs more generally,
with operating earnings in 1998 being derived from television (35 per
cent), newspapers (25 per cent), magazines and inserts (22 per cent),
filmed entertainment (15 per cent) and books (2 per cent).7 Such an
interest in media outputs is even further removed from a specific concern
with soccer than is an interest in entertainment.
There
is also a clear inference in the SUAM report that, amongst shareholders,
those who are senior managers (that is, the directors) may have a different
interest to others; most of the directors of Manchester United were
offered lucrative employment contracts for the future, conditional on
the success of the take-over bid.8 In short, it seems clear that amongst
current shareholders in Manchester United, there are differences of
opinion about the most desirable strategy.
Moreover,
subsets of shareholders are not the only groups with an interest in
the activities of the soccer club. There are also, for example: employees
(in 1998 Manchester United plc employed 46 players and 417 others, as
well as a further 1,170 temporary staff on match days);9 supporters
of Manchester United in Manchester and in other localities in various
parts of the world;10 and indeed followers of soccer more generally.
The firm’s Old Trafford stadium currently accommodates 55,300 and there
are plans to increase capacity to 67,400. It is likely that those people
attending the live games have a specific interest in soccer that overlaps
with that highlighted in the SUAM report. As for the interests of soccer
supporters more widely, that these might diverge from the interests
of others is explicitly recognised by the English Football Association.11
Fears over the commercialisation of soccer led the Association to introduce
Rule 34, which requires soccer clubs to adopt Articles of Association
constraining the extent to which the clubs can be commercially exploited.
To some degree the Rule has been circumvented by the use of plcs as
holding companies for soccer clubs, with only the latter being bound
by the Association’s regulations. In the case of Manchester United,
the plc’s position is unambiguous, as an extract from its prospectus
reveals:
ARTICLES
OF ASSOCIATION OF MEMBER CLUBS: Under the rules of the Football Association,
member club companies are required to have provisions in their Articles
of Association, inter alia,
restricting the dividends payable on their shares to the maximum from
time to time allowed by the Football Association (presently 15 per cent
per annum of the amount credited as paid up on the shares) and providing
that, on a return of assets on a winding up, shareholders are only entitled
to a return, equivalent to the amount paid up on their shares, the remaining
assets being distributed to the Football Association Benevolent Fund
or to some local club, institution or charity approved by the shareholders.
These rules do not apply to the Company. As a result of the agreement
referred to in paragraph 8(b) of Part VII whereby the fixed assets and
non-footballing business of the Club will on 31 July 1991 be transferred
to the Company, a substantial part of future advertising, sponsorship
and promotion income will accrue to the Company, rather than the Club,
and the Company will, in future, receive rental income from the Club
in respect of the use of Old Trafford. The terms of appointment of any
paid executive director of a member club must be approved by the Football
Association and by the Football League and any such paid executive director
must be full time; these restrictions
apply to the Club but do not apply to the Company.12
Both
the existence of Rule 34 and its deliberate circumvention illustrate
significantly divergent interests; if the divergence was not significant
there would presumably be no need for circumvention.
Recognising
such variation in interest in a corporation’s activities, we suggest
that corporate governance is a central issue for public policy. The
impact of modern corporations is very much dependent upon who makes
the strategic decisions. Strategic decisions are typically made by a
subset of those having an interest in a corporation’s activities. In
making those decisions this élite pursues its own interest. This raises
a serious problem if, as a matter of public policy, it is seen as desirable
that corporations’ activities should serve the public interest. The
problem is one of strategic failure: concentration of strategic-decision-making
power in the hands of an élite implies a failure to determine the strategic
direction of production in the interest of the community at large. To
avoid such failure, more people affected by strategic decisions should
be involved in the process of making those decisions. Ways should be
found of democratising strategic decision-making.
For
market-centred approaches to economic welfare, even if a corporation
is governed by sectional interests, those with other interests can make
take-over bids in a competitive capital market or can establish new,
competing corporations.
But
it is not possible for those with an interest in a particular soccer
club to establish a new, competing club because clubs are unique, attracting
a support that cannot transfer its allegiance elsewhere. Soccer fans
almost invariably support only one team and this support is translated
commercially through attending matches, watching or listening to them
through television or radio, and through purchasing associated products.
Such consumers cannot easily, or indeed at all, switch their consumption
to another club. Support and loyalty creates a lock-in to one club,
and indeed this is part of the allegiance and rivalry that is at the
heart of soccer’s culture.13 For example, those fans with a significant
interest in Manchester United but not involved in making its strategic
decisions are not in a position to establish a second Manchester United;
they are necessarily fans of the original club. Hence, representation
of their interest in governance of the firm necessitates instruments
that would bring them into the firm’s decision-making process. The challenge
of public policy is to design and implement such instruments.
Increased
participation
One
possibility is to consider the provisions of company law to introduce
changes which would widen involvement in strategic decision-making.
To pursue this we examine English experience.
We
have argued that the existing economics literature places de facto control of the typical large, modern corporation between
an élite group of (large) shareholders and the company board. In English
company law, for example, this is reflected in the notion of shareholders
being a company’s ‘members’, who elect, and in theory, monitor the board
of directors:
the
two organs of the company recognised by company law are the general
meeting of shareholders (which may not necessarily include all the shareholders,
since some shares may not carry votes and preference shareholders may
have limited voting rights) and the board of directors. The board of
directors manages the company and makes business policy decisions and
the general meeting of the shareholders as a body elects the board and
decides an organic change.14
The
prime duty of directors is to act in the interests of the company –
seen explicitly in the case of soccer by the Court of Appeal’s decision
in Fulham Football Club Ltd v Cabra Estates plc15
– but this is essentially equated with the shareholders’ interests:
traditionally,
this obligation to act bona fide
in the interests of the company has been defined as an obligation to
act in the interests of the shareholders and it is the directors’ subjective
opinion as to the interests of the corporators as a general body, balancing
the short-term interests of the present members against the long-term
interests of future members, which counts.16
One
possibility is to increase participation in a corporation’s strategic
decision-making by building on the concept of membership of a company
and on the idea that senior management must act in the interests of
members; to widen membership beyond shareholder investors, including
as members others with an interest in the corporation’s activities.
The
prospect of senior management having a duty towards all of those interest
groups with a stake in a company has recently been rejected by the Hampel
Committee on Corporate Governance, which concluded:
to
redefine the directors’ responsibilities in terms of the shareholders
would mean identifying all the various stakeholder groups; and deciding
the nature and extent of the directors’ responsibility to each. The
result would be that the directors were not effectively accountable
to anyone since there would be no clear yardstick for judging their
performance. This is a recipe neither for good governance nor for corporate
success.17
However,
it would seem to us that this issue is far from closed. It is curious,
moreover, that whilst some consider it appropriate for a corporation
to be governed in the interests of only one amongst a set of stakeholders,
the same is not considered appropriate for a nation. According to the
Hampel Committee, the directors of Manchester United would not be accountable
to anyone if they owed significant duties to shareholders and to others.
Yet it is commonly argued that the government, for instance, should
be accountable to the electorate, made up of many varied and diverse
interests.
The
precise way in which membership might be widened and directors vested
with duties towards all those members is something that would need to
be developed. Given the nature of soccer, its role in the culture of
localities and its essence as a spectator sport, the focus should be
on supporters. Within this there could be further focusing, perhaps
on supporters who are match season-ticket holders, this being seen to
imply a level of commitment and corresponding interest that stands such
people apart from others. It is also interesting that Manchester United
identifies a category of supporters as ‘members’, who on payment of
an annual fee receive certain ‘privileges’ regarding ticket applications
etc., and who therefore might also be seen as a suitable group of supporters
to concentrate upon in considering company membership.
One
option might be to introduce a company law which would enable Manchester
United supporters who are members of the soccer club to be members of
the company as well. This would entail problems in ensuring effective
corporate governance, such as identifying the distribution of votes
for electing the board in a way that ensures effective power sharing.
For example, to have one member one vote would yield a different electoral
process (and one in which either supporters or shareholders were in
danger of swamping the other, depending on the numbers involved) compared
to having one vote for each supporter and one for each share; in existing
company law, buying shares means buying votes – it is a case of one
(certain type of) share one vote and not one shareholder one vote. The
current position is again curiously different to what is often considered
an appropriate voting process for the governance of nations; the buying
of votes in British parliamentary elections was eradicated in the nineteenth
century, before company law enshrined the practice into the governance
of public, limited liability corporations.18
It
should be emphasised that introducing new interest groups into the membership
of companies would only have the effect of increasing participation
in decision-making if those interest groups have real power to elect
and monitor the board of directors. This raises the crucial issue of
information and, as noted above, existing members lack sufficient information.
This is a well-known problem that would need to be addressed. Moreover,
the role of directors would need to be given fresh thought. Whilst it
might be reasonable to maintain the directors’ prime duty as acting
in the interests of members, if members are to encompass explicitly
more wide-ranging interests, it might be appropriate to see directors
as having a mediating role, very different to the current situation.
In theory, directors in existing company law might be said to have one
master, although in practice we have seen in the case of Manchester
United how there are significant differences of opinion across groups
of shareholders. But if directors owe a duty to act in the interests
of all members and these members have apparently differing views about
a company’s strategic direction, perhaps a director’s explicit role
and duty should be to draw out such conflicts, to provide arenas for
discussion and resolution, for elucidating compromise among interested
parties and to mediate across different interests in the strategic-decision-making
process.
Going
forward
We
have indicated some of the issues in company law that must be addressed
if there is to be effective economic democracy. One immediate way forward
would be to ensure that democratically controlled public agencies monitor
firms’ activity and secure effective representation of the public interest
when corporations make strategic decisions. Even where a soccer club
is otherwise under the control of an élite few in pursuit of their own
interest, the interests of others can be brought into account by appropriate
public agencies acting on their behalf. Cost considerations alone would
mean that such a process would have limited effect; public agencies
could not costlessly monitor all strategic decisions of all companies
at all times, and could not on all occasions effectively represent the
interests of those otherwise excluded from the strategic-decision-making
process. But some degree of increased participation in strategic decision-making
can be provided.
Indeed
public agencies are already given roles to some extent in line with
this suggestion. For example, BSkyB’s attempted take-over of Manchester
United was referred to the Monopolies and Mergers Commission (MMC) by
the Secretary of State for Trade and Industry, following a recommendation
by the Office of Fair Trading (OFT) that there were ‘concerns for the
wider public interest’. The Commission, in investigating:
must
take into account all matters that appear to be relevant in considering
the public interest but in particular it must have regard to the desirability
of maintaining and promoting competition in the UK, of promoting the
interests of consumers, purchasers and other users of goods and services
in the UK in respect of prices, quality and variety of goods and services;
efficiency and innovation, the balanced distribution of industry and
employment, and exports.19
Once
the MMC (now the Competition Commission) reports to the Secretary of
State, if it concludes:
that
the merger may not be expected to operate against the public interest
then there is no statutory power vested in the Secretary of State to
stop it. Where there is an adverse finding by the MMC, in practice,
the Secretary of State tries a voluntary approach first and there is
provision for the Secretary of State to ask the Director General [of
Fair Trading] to seek undertakings from the various parties as to their
future conduct. The Secretary of State can refuse to allow the merger
to proceed even though the Commission has indicated that conditions
to remedy the adverse effects would suffice. Equally, the Secretary
of State may allow the merger to proceed even though the MMC recommended
that it should be halted.20
A
policy to complement effective merger control would be regulatory offices
for particularly important sectors in an economy. These could be charged
with safeguarding the public interest in strategic decision-making.
The government-appointed Football Task Force has been considering the
need for a regulator to oversee the sector. We would support the idea
of a regulator with the responsibility and ability to monitor the strategic
activity of clubs and their controllers, and to act to secure effective
representation of the public interest when strategic decisions are made.
Notes
1
News Corporation Financial Report.
2
Manchester United plc Annual Report
1998. p. 4.
3 Manchester United plc Annual Report 1998.
p. 20, emphasis added.
4
According to the Manchester United
plc Annual Report 1998, as at 31 July 1998 there were 27,864 shareholders
in the company; 122 of these were institutions (holding 59.6 per cent
of all shares), 5 were directors (holding 17 per cent of all shares)
and 27,737 were small shareholdings (amounting to 23.4 per cent of all
shares)
5
As at 9 October 1998, British Sky Broadcasting Group plc had 9.1 per
cent of issued share capital, Manchester
United plc Annual Report 1998.
6 SUAM, ‘BSkyB and Manchester United plc.
An Analysis of the Offer’, distributed as part of a press release on
20 October 1998, and available from their website, www.stopmurdoch.com.
7
News Corporation Annual Report
1998. In addition, 1 per cent of operating
earnings were derived from other activities.
8
These were detailed in the 1998 Offer Document.
9
Manchester United plc Annual Report
1998.
10
For example, Greg Dyke, currently a non-executive director of Manchester
United plc, has observed that ‘people who support United . . . feel
that it is theirs’. (BBC Radio interview, 14 December 1998).
11
See Michie et al (1998), and
also chapter 2 by David Conn.
12
Manchester United plc Prospectus.
1991.
13
See Michie et al (1998).
14
Farrar and Hannigan (1998). p. 303.
15
[1994] 1BCLC363.
16
Farrar and Hannigan (1998). p. 381.
17
Hampel Committee Report (1998). para. 1.17.
18
In practice, the buying of votes in national elections continues, in
a sense, through the use of lobbyists and advertising.
19
Farrar and Hannigan (1998). p. 615.
20
Farrar and Hannigan (1998). p. 616.
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